This list of search engine optimization tools are used by specialists to analyze the different aspects that determine ranking. A Google representative at a SEO conference stated there are about 100 different variables that are used to determine relevancy. The biggest indicators of relevancy (ranking) is most likley the amount of pages on the site, how old the pages are on the site, the backend code and navigation structure, and inbound links (referrals). If you have any questions about these tools, please contact us.